Today was taco Fest 2016 and I had been looking forward to it for months. All the local taco craft-persons all in one place, nothing but choice and an abundance of guacamole - how could I not look forward to it?

Tacefest went from 12pm to 10am so we aimed to be there at 6 - prime taco eating time. Our friends arrived a ahead of time, paid the entry fee (you can expect to be in the presence of greatness... aka tacos... for free). Upon entrance they see that only one taco truck is there with a line up that goes halfway across a 400m track.

Without hesitation, they turned around and asked for their money back and called us to say "don't bother" and we met for tacos elsewhere. One person said "I knew that would happen." I'd like to say "me too" but I can't. For a lack of a better way to say it, I believed in taco fest. I believed in their ability to deliver a 10 hour taco extravaganza. I believed they wouldn't run out, in fact it didn't even occur to me that they would run out.

I see this in three ways. I could be

  1. gullible - I believe what peole say - tacofest didn't explicitely say "we'll have tacos for 10 hours" but it was implied
  2. an optimist - I just believe things will work out
  3. an excellent customer - I assume companies and services will deliver

And I decided, I'm all those things. A lot of people are but they don't stay that way if they gather enough evidence not to be. 

So if you provide a product or service, you better deliver on what you say you will because if you don't over time, people will learn not to believe. This goes for individuals too. If you don't do what you say you're going to do enough times, your friends will stop believing you. In fact, you'll stop believing you.

"We ship in three days or less" (but will I actually get my package on time?)
"Hey guys, I'll see you tonight" (will we actually?)
"I'm going to start exercising tomorrow" (but will I?)

Under promise and over deliver. Train people to believe you

With love and salsa,
Day 6